Fashion marketing and promotion is all about the techniques designers down to hight street shops use techniques to promote their brand to push sales to achieve greater market levels, this was a group task and we each took a different market level within hight street stores, Lisa looked at monsoon, Tash looked into Primark, whilst I focused on Warehouse due to having experience working within the company I felt this gave me a better understanding of how the company works.
Warehouse
Similar market levels, Topshop and River Island.
Styling competition and other competitions
Instore events. e.g make-over, illustrators coming in and producing work,
#Warestyle - Instagram
Online Presence - Website, Facebook, Twitter, Instagram, Blog, Pinterest, Google+, Youtube
Warehouse account card - comes with special offers and events, free delivery etc.
Student discount - special 20% off promotions but standard 10%
Collaborations with Elle and Grazia Magazine often holding extra promotions.
Lots of promotional events, 30% off Dress 25% off coats and 20% off Denim are often seen.
Presentation in research file.
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